Onderzoek waarbij de invloed van digitalisering bij technische werknemers op hun werkbeleving in kaart gebracht wordt aan de hand van de method of empathy-based stories of afgekort de MEBS.

This master thesis examines the effect of different channels on a consumer’s willingness to accept a hypothetical promotional invitation. The channels that are investigated are mobile, social media, direct mail and personal selling. The goal of this thesis is to recommend to retailers which channels they should use and at what point in the customer relationship these should be applied.